Hydrate Soft Softening Treatment

A deeply nourishing softening treatment designed to restore touchable softness to colour-treated hair. Infused with an irresistible fragrance, this mask transforms every use into a sensory, aromatic escape.

Soak up the sun, then plunge into intense hydration with this ultra-creamy weekly ritual. Its rich, luxurious formula revives extra-dry strands, leaving hair silky, soft, and replenished from root to tip.

Part of the Pureology Hydrate collection, this indulgent mask blends antioxidant-rich ingredients that defend against environmental stressors and help preserve vibrant colour. Its velvety texture wraps each strand in long-lasting moisture, restoring suppleness and shine.

Key Benefits

• Intense Hydration: Deeply moisturizes extra-dry, colour-treated hair.

• Softness Restored: Leaves hair feeling velvety, smooth, and touchably soft.

• Colour Protection: Antioxidant-rich formula helps maintain vibrant colour and prevent fading.

• Revives & Replenishes: Strengthens the feel of dry, stressed strands.

• Shine Boosting: Enhances luminosity for a healthy, glossy finish.

• Luxury Experience: Creamy texture and mesmerizing fragrance create a spa-like moment.